Define a worthwhile conversion
A button click, form submission, qualified inquiry, and sale are not the same result. Agree which action guides bidding and reporting, then test that it is recorded once and reflects real behavior. Explain why a change was made, not just when it happened.
Review actual inquiry locations and staffing hours. Account settings and reports should be checked rather than assumed to match service coverage. Name an owner for each task so requests do not get lost.
Make the plan fit your market
Target only the parts of Knoxville and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Base local references on service coverage and customer needs, not invented examples.
Change a defined part of the message, audience, or page and state the success measure in advance. Account for conversion delay before comparing results. Agree how sensitive material will be shared and stored.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities