
Answer clarity
State useful answers directly and support them with specific evidence. Text written only to mention a brand gives readers and search systems little to use. Leave the team with a decision, an owner, and a review date.
Use attributable authors, accurate business details, and verifiable references. Do not invent expertise or cite sources that do not support the claim. Confirm that the finished work meets the agreed requirements.
- A written brief
- Named responsibilities
- Agreed review points




