
Measure carefully
Track identifiable referrals and cited pages where observable. Visibility checks vary by query and tool, so avoid turning a small sample into a universal claim. Check that reported actions represent real customer behavior.
State useful answers directly and support them with specific evidence. Text written only to mention a brand gives readers and search systems little to use. Leave the team with a decision, an owner, and a review date.
- A written brief
- Named responsibilities
- Agreed review points




