
Measure carefully
Track identifiable referrals and cited pages where observable. Visibility checks vary by query and tool, so avoid turning a small sample into a universal claim. Distinguish customer actions from activity that only looks busy.
State useful answers directly and support them with specific evidence. Text written only to mention a brand gives readers and search systems little to use. Keep the next round of work small enough to assess clearly.
- A written brief
- Named responsibilities
- Agreed review points




