
Demand comparisons
Compare topics by audience fit and customer value, not volume alone. Broad traffic may produce fewer suitable customers than a smaller specialist topic. Use the findings to update the brief for the next stage.
Separate nationwide informational demand from local service intent. Some searches still depend on availability even when the business serves multiple regions. Confirm the output, owner, and review date for each task.
- A written brief
- Named responsibilities
- Agreed review points




