
Delivery ownership
Agree who handles requirements, design, content, development, and testing. A clear owner is needed when a defect crosses several disciplines. Bring sales questions into the brief so the work answers real concerns.
Choose technology according to editing needs, integrations, staff skills, and support costs. Popularity is not enough to establish fit. Check that a visitor can find the next action without guessing.
- A written brief
- Named responsibilities
- Agreed review points




