
Delivery ownership
Agree who handles requirements, design, content, development, and testing. A clear owner is needed when a defect crosses several disciplines. Compare the proposed message with the words customers use.
Choose technology according to editing needs, integrations, staff skills, and support costs. Popularity is not enough to establish fit. Use a real test inquiry to check delivery and follow-up.
- A written brief
- Named responsibilities
- Agreed review points




