
Define the problem
Start with the affected URLs, observed change, and business consequence. A ranking decline can have several causes that require different evidence. End each review with a named next step.
Use crawls, search reports, release history, and page comparisons to check the explanation. Avoid treating one tool score as a complete diagnosis. Check that a visitor can find the next action without guessing.
- A written brief
- Named responsibilities
- Agreed review points




