Keep the offer current
Ads and destinations need to reflect actual prices, availability, and terms. Assign a person to communicate changes so customers are not sent to an offer the business can no longer fulfill. Keep enough history to separate a planned test from an unrelated change.
Ask for enough information to route and qualify the request without unnecessary friction. Explain what happens after submission. Give the team a clear route for questions and corrections.
Make the plan fit your market
Target only the parts of Charlotte and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Check that location references reflect how the business actually operates.
Review available search terms, audience signals, locations, and placements. Exclude clearly unsuitable traffic and document the reasons rather than making broad cuts from one poor result. Use only the customer information needed for the agreed work.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities