
Purpose and format
Specify the audience, message, channel, dimensions, and next action. A good-looking asset still needs a reason to be used. Look for gaps between what the business offers and what visitors understand.
Prepare products, locations, staff permissions, scripts, and shot lists before recording. Late decisions increase editing and reshoot time. Check that a visitor can find the next action without guessing.
- A written brief
- Named responsibilities
- Agreed review points




