
Measurement interpretation
Distinguish views, engaged visits, attributed actions, and direct inquiries. State the attribution window and avoid treating every view as buying intent. Ask customer-facing staff which details people need before deciding.
Explain the message early and give viewers a reason to continue. A television-style introduction may not suit a skippable online format. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




