
Account handover
Keep business ownership and documented permissions. Set a handover process for files, scheduled posts, and reporting access. Look for gaps between what the business offers and what visitors understand.
Specify channels, asset formats, publishing, response work, and reporting. Separate photography and advertising costs when they are not included. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




