
Format readiness
Prepare approved aspect ratios, captions, and a clear next action. Check how the creative appears across supported placements. Bring sales questions into the brief so the work answers real concerns.
Choose audiences and review available placement information according to the offer. Reach without relevance is a weak basis for expansion. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




