Bring sales feedback into review
A campaign report may not show which inquiries became customers. Agree a privacy-conscious way to share qualified outcomes so the team can distinguish volume from useful demand. Keep enough history to separate a planned test from an unrelated change.
Test conversion events, phone and form paths, location setup, exclusions, and budgets. Record the initial settings for later comparison. Agree who can make decisions before the schedule is set.
Make the plan fit your market
Target only the parts of Aurora and nearby areas the business can serve. Review where inquiries actually originate, the hours calls can be answered, and whether the offer suits the local audience before increasing spend. Base local references on service coverage and customer needs, not invented examples.
Platform attribution and analytics may credit conversions differently. Compare costs and customer records, and state which conversion definition the report uses. Check access rights before giving another supplier an account login.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities