
Central and local roles
Agree which decisions belong to the brand and which belong to each location. Document approval rules before local campaigns begin. Use recent customer feedback to challenge an unclear message.
Keep location details, opening hours, contact routes, and service availability current. Do not route every local inquiry to an unprepared central inbox. Verify the next step while there is still time to correct a problem.
- A written brief
- Named responsibilities
- Agreed review points




