
Demand comparisons
Compare topics by audience fit and customer value, not volume alone. Broad traffic may produce fewer suitable customers than a smaller specialist topic. Identify the most useful correction before adding another feature.
Separate nationwide informational demand from local service intent. Some searches still depend on availability even when the business serves multiple regions. Agree which tasks are included and which need a separate quote.
- A written brief
- Named responsibilities
- Agreed review points




