
Accessible formats
Use readable text and captions and avoid putting essential details only inside a graphic. Check the final asset at mobile size. Test the important customer action before publishing a change.
Adapt footage into clips, stills, or explanations that suit each channel. A different crop alone does not always make a useful new post. Agree whether the evidence supports keeping, changing, or stopping the approach.
- A written brief
- Named responsibilities
- Agreed review points




