
Service boundaries
Specify channels, asset formats, publishing, response work, and reporting. Separate photography and advertising costs when they are not included. Look for gaps between what the business offers and what visitors understand.
Use approved examples, vocabulary, and reply guidance. Consistency comes from a usable brief rather than identical captions. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




