Measure the intended use
Choose a review measure that fits the content's job. A help page, supplier comparison, and sales resource should not all be judged by page views or search traffic alone. Distinguish customer actions from activity that only looks busy.
Do not invent projects, credentials, quotations, or personal stories. Attribute external information and verify what is presented as the author's knowledge. Use the findings to update the brief for the next stage.
An update process
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Note changes in budget, capacity, and offers when reviewing performance.
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. Leave the team with a decision, an owner, and a review date.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities