Keep accounts and assets organized
Document access, roles, source files, permissions, and reporting. The business should be able to continue publishing and retrieve its assets when staff or suppliers change. List the tools the work depends on before committing to them.
Review measurement definitions, consent handling, and duplicate events. Read platform results alongside customer feedback and costs. Use the same definitions when comparing reporting periods.
Community responsibilities
Agree who answers comments and private messages, how quickly, and when issues are escalated. A public complaint or sensitive request should have a defined handling process. Give the team a clear route for questions and corrections.
Organic publishing and paid distribution serve different purposes. Separate content production, account management, and media spend when agreeing scope. Separate production, approval, and publishing responsibilities.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities