
Honest outreach
Use accurate identities and evidence. Do not promise rankings, buy undisclosed placements, or create fabricated endorsements. Agree whether the evidence supports keeping, changing, or stopping the approach.
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Document what was tested and what the team learned.
- A written brief
- Named responsibilities
- Agreed review points




