
Honest outreach
Use accurate identities and evidence. Do not promise rankings, buy undisclosed placements, or create fabricated endorsements. Identify the most useful correction before adding another feature.
Check the destination URL, surrounding text, link attributes, and referral usefulness. Keep a record of earned, sponsored, and lost placements. Keep enough history to separate a planned test from an unrelated change.
- A written brief
- Named responsibilities
- Agreed review points




