Measure the intended use
Choose a review measure that fits the content's job. A help page, supplier comparison, and sales resource should not all be judged by page views or search traffic alone. Use the same definitions when comparing reporting periods.
Do not invent projects, credentials, quotations, or personal stories. Attribute external information and verify what is presented as the author's knowledge. Leave the team with a decision, an owner, and a review date.
An update process
Assign an owner and review date to important pages. Changing prices, procedures, or product details can leave otherwise strong content inaccurate. Document what was tested and what the team learned.
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. Explain which task matters next and why it takes priority.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities