
Page essentials
Verify hours, contact routes, service information, and staff access. An active page should make basic customer questions easy to resolve. Bring sales questions into the brief so the work answers real concerns.
Use real demonstrations, explanations, updates, and permitted customer examples. Avoid a calendar made only of repeated promotional statements. Verify the next step while there is still time to correct a problem.
- A written brief
- Named responsibilities
- Agreed review points




