
Approval workflow
Set deadlines for drafts, assets, review, and publication. Assign one decision maker and prepare a response plan for sensitive comments. Give the team a clear route for questions and corrections.
Compare saves, shares, visits, and inquiries with what staff hear from customers. High reach is not evidence that the audience is a good fit. Keep the next round of work small enough to assess clearly.
- A written brief
- Named responsibilities
- Agreed review points




