Image Search and Accessibility
When important images lack descriptive context, efficient formats, or accessible alternatives, the first task is to make visual assets useful to visitors and understandable to search systems. We review filenames, alternative text, captions, dimensions, compression, lazy loading, and image sitemaps, then review the findings with your team. That gives the next change a clear reason instead of adding more activity without checking its value. Turn the findings into a short list of actions and owners.
Read impressions and clicks alongside conversions and query intent. Track changes over a suitable period and annotate releases or redirects. Use the same definitions when comparing reporting periods.
Useful on-page information
Explain scope, process, limitations, and the next step. Use descriptive headings and links naturally; repeating a city or keyword does not replace useful detail. Bring sales questions into the brief so the work answers real concerns.
Compare Search Console and analytics trends with releases, redirects, and content updates. Keep a change log so later movement can be interpreted in context. Use dated records rather than relying on memory at the next review.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities
