
Source credibility
Use attributable authors, accurate business details, and verifiable references. Do not invent expertise or cite sources that do not support the claim. Bring sales questions into the brief so the work answers real concerns.
Keep useful content accessible and use accurate structured data where it fits. Special markup does not guarantee an AI citation. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




