Give reviewers a clear job
Ask subject reviewers to check accuracy and editors to check structure and readability. Mixing those roles can delay approval while leaving important factual questions unresolved. Record the decision as well as the numbers behind it.
Answer the central question, explain choices, and show useful examples. Use sections only when they introduce a different point. Turn the findings into a short list of actions and owners.
Distribution that fits
Choose where the piece will be used before producing it. A sales guide, search article, and social clip need different depth and calls to action. Choose the next task from the review rather than repeating the calendar.
Confirm permission for photographs, quotations, customer stories, and licensed assets. Approval time belongs in the production schedule, not after it. Confirm permissions before sharing customer information or assets.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities