
Clear responsibilities
Separate developer fixes, editorial review, approval, and publication. Agree how agency work fits with the business's existing team. Use actual customer questions to check whether the plan is useful.
Require completed work, observed changes, and next priorities alongside metrics. Rankings should not replace an explanation of the decisions made. Confirm that forms, phone links, and replies reach the right person.
- A written brief
- Named responsibilities
- Agreed review points




