Keep accounts and assets organized
Document access, roles, source files, permissions, and reporting. The business should be able to continue publishing and retrieve its assets when staff or suppliers change. Record the tools, owners, and renewal dates involved.
Review measurement definitions, consent handling, and duplicate events. Read platform results alongside customer feedback and costs. Use measures that connect to the stated business goal.
Community responsibilities
Agree who answers comments and private messages, how quickly, and when issues are escalated. A public complaint or sensitive request should have a defined handling process. Assign one person to approve the final work.
Organic publishing and paid distribution serve different purposes. Separate content production, account management, and media spend when agreeing scope. Separate production, approval, and publishing responsibilities.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities