Budget for life after launch
Hosting, maintenance, licenses, and later changes belong in the project discussion. The business should know who maintains the site and what ongoing responsibilities remain after the design is approved. Separate agency fees from advertising, software, and production costs.
Include hosting, dependencies, monitoring, support, and future change work. Custom software is an operating commitment as well as a project. Separate agency fees from advertising, software, and production costs.
Performance decisions
Budget for image size, fonts, scripts, and third-party tools. Measure representative pages before adding features that affect loading or interaction. Keep the next round of work small enough to assess clearly.
Keep a URL inventory, test redirects and contact forms, and check analytics before launch. A redesigned page should preserve useful information and working search paths. Confirm that forms, phone links, and replies reach the right person.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities