
Page coverage
Map important customer questions to existing pages and identify genuine gaps. Consolidate overlapping pages instead of targeting each phrasing with another URL. Look for gaps between what the business offers and what visitors understand.
Add scope, methods, qualifications, and practical examples that the business can verify. Better information is a stronger foundation than repeating the service phrase. Review both successful actions and errors before launch.
- A written brief
- Named responsibilities
- Agreed review points




