
Approval workflow
Set deadlines for drafts, assets, review, and publication. Assign one decision maker and prepare a response plan for sensitive comments. Check the reasons suitable customers hesitate or leave.
Compare saves, shares, visits, and inquiries with what staff hear from customers. High reach is not evidence that the audience is a good fit. Check the destination as well as the message that sends people there.
- A written brief
- Named responsibilities
- Agreed review points




