
Choose useful demand
Compare services by margin, available capacity, and repeat business. The service with the highest search volume is not always the most worthwhile to promote. Check the reasons suitable customers hesitate or leave.
Use one brief for website, content, advertising, and sales staff. Agree the promise and the customer information needed at each stage. Use a real test inquiry to check delivery and follow-up.
- A written brief
- Named responsibilities
- Agreed review points




