
Map the trigger
Define what starts a workflow, what ends it, and which contacts must be excluded. Test re-entry so one person does not receive the same sequence repeatedly. Choose the next task from the review rather than repeating the calendar.
Agree field definitions and a source of truth before connecting forms, email, and customer systems. Duplicate records can send conflicting messages. Keep the next decision tied to evidence the team can verify.
- A written brief
- Named responsibilities
- Agreed review points




