
Import verification
Review budgets, bids, destinations, and targeting after importing an account. Settings should not be assumed to behave identically across platforms. Keep the original result alongside the updated version.
Assess the offer and available demand on the Microsoft network. A different audience mix may justify a controlled test rather than a copied budget. Ask customer-facing staff whether the inquiries fit the offer.
- A written brief
- Named responsibilities
- Agreed review points




