
Approval workflow
Set deadlines for drafts, assets, review, and publication. Assign one decision maker and prepare a response plan for sensitive comments. Ask customer-facing staff which details people need before deciding.
Compare saves, shares, visits, and inquiries with what staff hear from customers. High reach is not evidence that the audience is a good fit. Check the destination as well as the message that sends people there.
- A written brief
- Named responsibilities
- Agreed review points




