
Approval workflow
Set deadlines for drafts, assets, review, and publication. Assign one decision maker and prepare a response plan for sensitive comments. Keep approvals with someone who can confirm the business facts.
Compare saves, shares, visits, and inquiries with what staff hear from customers. High reach is not evidence that the audience is a good fit. Choose the next task from the review rather than repeating the calendar.
- A written brief
- Named responsibilities
- Agreed review points




