Use sources that support the claim
Specific explanations and checkable references are more useful than broad statements of authority. Have a knowledgeable reviewer check technical claims and make authorship accurate where it is shown. Keep the original result alongside the updated version.
Map important customer questions to existing pages and identify genuine gaps. Consolidate overlapping pages instead of targeting each phrasing with another URL. Document responsibilities so delivery does not depend on assumptions.
Make the plan fit your market
Check the services and areas the business genuinely covers in Greenwich, CT. Use accurate contact details and customer questions from that market. Create separate local pages only when they give visitors different, useful information. Use accurate service coverage for customers in Greenwich.
Explain scope, process, limitations, and the next step. Use descriptive headings and links naturally; repeating a city or keyword does not replace useful detail. Agree a secure handover process for accounts and source files.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities