Read engagement in context
Views, saves, comments, and shares show different kinds of attention. Compare them with profile visits, inquiries, and customer feedback before claiming that an active audience produced business growth. Note changes in budget, capacity, and offers when reviewing performance.
Show the process, explain a decision, answer a customer question, or demonstrate an offer. Each post should have a purpose beyond repeating the service name. Separate production, approval, and publishing responsibilities.
Make the plan fit your market
For an audience in Norfolk, use genuine service-area information, staff knowledge, customer questions, and events the business is actually involved in. Get permission for customer photos and confirm local offers before scheduling posts. Check that location references reflect how the business actually operates.
Balance explanations, demonstrations, customer questions, and offers. Assign asset production and review deadlines so a calendar does not depend on last-minute approval. Keep a record of permission for any customer story used publicly.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities