
Business feedback
Compare saves, shares, visits, and inquiries with what staff hear from customers. High reach is not evidence that the audience is a good fit. Agree whether the evidence supports keeping, changing, or stopping the approach.
Choose channels from audience habits, buying decisions, and production capacity. Two well-maintained profiles may be more useful than six inactive ones. Keep the plan manageable rather than adding work without an owner.
- A written brief
- Named responsibilities
- Agreed review points




