Check the rendered page
Settings in a dashboard do not always match what a visitor or crawler receives. Inspect the actual title, heading, content, canonical, and links after changes to templates, plugins, or scripts. Keep enough history to separate a planned test from an unrelated change.
Ask which recommendations will be implemented, by whom, and in what order. An audit has limited value when nobody owns the work. Name an owner for each task so requests do not get lost.
Make the plan fit your market
Check the services and areas the business genuinely covers in Norfolk, VA. Use accurate contact details and customer questions from that market. Create separate local pages only when they give visitors different, useful information. Review how customers in Norfolk contact the business and receive a reply.
Inspect important URLs for response codes, robots directives, canonicals, and internal links. A page being submitted in a sitemap does not mean it is indexed. Review consent and privacy requirements before adding tracking.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities