Check the rendered page
Settings in a dashboard do not always match what a visitor or crawler receives. Inspect the actual title, heading, content, canonical, and links after changes to templates, plugins, or scripts. Record the date, reason, and owner of important changes.
Ask which recommendations will be implemented, by whom, and in what order. An audit has limited value when nobody owns the work. Give the team a clear route for questions and corrections.
Make the plan fit your market
Check the services and areas the business genuinely covers in McKinney, TX. Use accurate contact details and customer questions from that market. Create separate local pages only when they give visitors different, useful information. Make practical service details easy for customers in McKinney to find.
Inspect important URLs for response codes, robots directives, canonicals, and internal links. A page being submitted in a sitemap does not mean it is indexed. Keep a record of permission for any customer story used publicly.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities