
Market-level budgets
Allocate tests according to demand and customer value rather than spreading money evenly. Keep a record of regions with insufficient evidence. Check recurring charges as well as the initial project fee.
Verify availability, prices, delivery, and support promises across campaigns. Regional exceptions should be clear before a customer makes contact. Ask customer-facing staff whether the inquiries fit the offer.
- A written brief
- Named responsibilities
- Agreed review points




