
Buying groups
Identify users, budget owners, technical reviewers, and final approvers. Each may need different evidence before a purchase moves forward. Record the decision as well as the numbers behind it.
Prepare comparisons, implementation notes, and answers to recurring objections. A download is more useful when it helps a real decision. Look for gaps between what the business offers and what visitors understand.
- A written brief
- Named responsibilities
- Agreed review points




