
Regional accuracy
State delivery, support, and coverage limits where they affect the offer. Avoid claiming an office in each city to manufacture relevance. Schedule approval dates as carefully as production dates.
Compare topics by audience fit and customer value, not volume alone. Broad traffic may produce fewer suitable customers than a smaller specialist topic. Agree whether the evidence supports keeping, changing, or stopping the approach.
- A written brief
- Named responsibilities
- Agreed review points




