
Technical priorities
Separate crawl and indexing barriers from optional refinements. Fix issues affecting important customer pages before expanding the content inventory. Explain which task matters next and why it takes priority.
Map important customer questions to existing pages and identify genuine gaps. Consolidate overlapping pages instead of targeting each phrasing with another URL. Ask customer-facing staff which details people need before deciding.
- A written brief
- Named responsibilities
- Agreed review points




