Brand and Nonbrand Search
When organic visibility depends too heavily on people who already know the company name, the first task is to balance branded demand with discovery around services and customer needs. We separate branded and nonbranded queries, pages, competitors, journeys, and conversion patterns, then review the findings with your team. That gives the next change a clear reason instead of adding more activity without checking its value. Leave the team with a decision, an owner, and a review date.
Add scope, methods, qualifications, and practical examples that the business can verify. Better information is a stronger foundation than repeating the service phrase. Bring sales questions into the brief so the work answers real concerns.
Crawl and indexing checks
Inspect important URLs for response codes, robots directives, canonicals, and internal links. A page being submitted in a sitemap does not mean it is indexed. Use the findings to update the brief for the next stage.
Map related searches to the page that best answers them. When several pages compete for the same purpose, improve or combine the content before creating more URLs. Bring sales questions into the brief so the work answers real concerns.
- Current accounts and assets
- Verified business information
- Customer questions
- Budget and team capacity
Discuss Your Priorities