
Approval workflow
Set deadlines for drafts, assets, review, and publication. Assign one decision maker and prepare a response plan for sensitive comments. Agree who can make decisions before the schedule is set.
Compare saves, shares, visits, and inquiries with what staff hear from customers. High reach is not evidence that the audience is a good fit. Record the decision as well as the numbers behind it.
- A written brief
- Named responsibilities
- Agreed review points




