
Content people can use
Show the process, explain a decision, answer a customer question, or demonstrate an offer. Each post should have a purpose beyond repeating the service name. Keep a short record of common questions and objections.
Set deadlines for drafts, assets, review, and publication. Assign one decision maker and prepare a response plan for sensitive comments. Verify the next step while there is still time to correct a problem.
- A written brief
- Named responsibilities
- Agreed review points




