
Reader progression
Choose a natural next step such as a related explanation, comparison, or inquiry. Do not turn every informational paragraph into a sales pitch. Bring sales questions into the brief so the work answers real concerns.
Record who reviews each asset and what changes should trigger an update. A library needs upkeep as well as new publication. List the tools the work depends on before committing to them.
- A written brief
- Named responsibilities
- Agreed review points




