
Content people can use
Show the process, explain a decision, answer a customer question, or demonstrate an offer. Each post should have a purpose beyond repeating the service name. Bring sales questions into the brief so the work answers real concerns.
Set deadlines for drafts, assets, review, and publication. Assign one decision maker and prepare a response plan for sensitive comments. Verify the next step while there is still time to correct a problem.
- A written brief
- Named responsibilities
- Agreed review points




